Brand Identity
Brand Identity
Brand Identity
Creating Marks That Define
Creating Marks That Define
I develop brand identities that clarify how you show up in the world
A logo is the most concentrated form of a brand. It captures personality, values, and intent in a single, deliberate mark that becomes the visual anchor for everything a company creates—from advertising and sponsorship materials to digital platforms and environmental graphics. Behind every strong logo is a thoughtful visual framework. Typography, color, composition, graphic elements, photography direction, and layout all work together to create a recognizable language that carries across departments, campaigns, internal materials, and public-facing touchpoints. These strategic visuals help a company show up consistently, clearly, and confidently wherever it exists. The work shown here was created across agency settings, in-house roles, and independent freelance partnerships. Each mark responds to a different audience, challenge, and story, shaped through collaboration, strategy, and careful refinement with organizations of all sizes.
A logo is the most concentrated form of a brand. It captures personality, values, and intent in a single, deliberate mark that becomes the visual anchor for everything a company creates—from advertising and sponsorship materials to digital platforms and environmental graphics. Behind every strong logo is a thoughtful visual framework. Typography, color, composition, graphic elements, photography direction, and layout all work together to create a recognizable language that carries across departments, campaigns, internal materials, and public-facing touchpoints. These strategic visuals help a company show up consistently, clearly, and confidently wherever it exists. The work shown here was created across agency settings, in-house roles, and independent freelance partnerships. Each mark responds to a different audience, challenge, and story, shaped through collaboration, strategy, and careful refinement with organizations of all sizes.
Client
Client
Brand Identity
Brand Identity
Work
Work
Creating Marks That Define
Creating Marks That Define
Year
Year
2026
2026
Credits
Credits
Clients Shown - Advocacy Academy, Tennessee Educators of Color Alliance Camp Bobby - CAM Clear Mirror - A Collection at Bobby Nashville Cook Consulting Group Cozy Hotels - CAM Crew Home - Crew Bottling Services Governor’s Address - Tennessee Hazelwood Laboratories Host Happy Intro Nashville, NACC Lavish Nails - Kentucky & Tennessee Laxeon Lindsey Counseling Meaningful Uplifting Student Experiences Mediflash Powered By DDI - Dynamic Document Imaging Nashpreneurs, NACC Nashville Area Chamber of Commerce Nashville Flex, Nashville State University Nathan Wingate Videography Next Awards - Nashville Entrepreneur Center Partnership 2030 Rhapsody Spa RIDE Bicycles Rooftop Lounge Dinkville Pickleball - CAM Stand Up Comedy at Garage Bar - CAM Stevie Craig Creatives The Creamery Raleigh The Emo Cowgirl at The Westin Nashville, L27 Rooftop The Grapevine Cottage, Decorative Arrangements & Event Planning The Magnolia Apartments - Proof Branding The Revolutionary Magazine The Weekender Themis Cyber Security Voices for Honest Education The branding work shown here represents a range of creative engagements across in-house roles, freelance partnerships, and agency collaborations. Select examples are presented as artistic studies or system explorations to demonstrate process, versatility, and how I approach brand development for individual clients. In some cases, variations or concept directions are included that were not the final adopted outcome but illustrate the strategic thinking and design range behind each project. These examples reflect real-world applications and the breadth of brand systems I’ve developed, supported, or evolved throughout my career.
Clients Shown - Advocacy Academy, Tennessee Educators of Color Alliance Camp Bobby - CAM Clear Mirror - A Collection at Bobby Nashville Cook Consulting Group Cozy Hotels - CAM Crew Home - Crew Bottling Services Governor’s Address - Tennessee Hazelwood Laboratories Host Happy Intro Nashville, NACC Lavish Nails - Kentucky & Tennessee Laxeon Lindsey Counseling Meaningful Uplifting Student Experiences Mediflash Powered By DDI - Dynamic Document Imaging Nashpreneurs, NACC Nashville Area Chamber of Commerce Nashville Flex, Nashville State University Nathan Wingate Videography Next Awards - Nashville Entrepreneur Center Partnership 2030 Rhapsody Spa RIDE Bicycles Rooftop Lounge Dinkville Pickleball - CAM Stand Up Comedy at Garage Bar - CAM Stevie Craig Creatives The Creamery Raleigh The Emo Cowgirl at The Westin Nashville, L27 Rooftop The Grapevine Cottage, Decorative Arrangements & Event Planning The Magnolia Apartments - Proof Branding The Revolutionary Magazine The Weekender Themis Cyber Security Voices for Honest Education The branding work shown here represents a range of creative engagements across in-house roles, freelance partnerships, and agency collaborations. Select examples are presented as artistic studies or system explorations to demonstrate process, versatility, and how I approach brand development for individual clients. In some cases, variations or concept directions are included that were not the final adopted outcome but illustrate the strategic thinking and design range behind each project. These examples reflect real-world applications and the breadth of brand systems I’ve developed, supported, or evolved throughout my career.
