NACC
NACC
NACC
Nashville Area Chamber of Commerce's Brand Management
Nashville Area Chamber of Commerce's Brand Management
Rebranding + Building a Cohesive, City-Reflective System Across All Communications






























As Art Director for the Nashville Area Chamber of Commerce, I led the visual direction for integrated marketing and advertising efforts that spoke to a wide range of audiences—from Chamber members and prospective businesses to government leaders, media, and the broader Middle Tennessee community. I was responsible for developing campaign concepts, shaping the organization’s visual brand, and establishing design standards that guided communications across departments and initiatives. During my five-plus years with the Chamber, I played a central role in the organization’s rebrand and had a hand in nearly every visual touchpoint, ensuring consistency, clarity, and impact across print, digital, environmental, and promotional materials. Working alongside an exceptional leadership team, I helped translate complex economic, civic, and community-driven initiatives into accessible, compelling visual narratives. Our work was recognized with an ACCE Honor of Excellence in Communications. This chapter of my early career was both formative and deeply rewarding—an opportunity to grow as a creative leader while contributing to an organization doing meaningful work for Nashville and the region.
As Art Director for the Nashville Area Chamber of Commerce, I led the visual direction for integrated marketing and advertising efforts that spoke to a wide range of audiences—from Chamber members and prospective businesses to government leaders, media, and the broader Middle Tennessee community. I was responsible for developing campaign concepts, shaping the organization’s visual brand, and establishing design standards that guided communications across departments and initiatives. During my five-plus years with the Chamber, I played a central role in the organization’s rebrand and had a hand in nearly every visual touchpoint, ensuring consistency, clarity, and impact across print, digital, environmental, and promotional materials. Working alongside an exceptional leadership team, I helped translate complex economic, civic, and community-driven initiatives into accessible, compelling visual narratives. Our work was recognized with an ACCE Honor of Excellence in Communications. This chapter of my early career was both formative and deeply rewarding—an opportunity to grow as a creative leader while contributing to an organization doing meaningful work for Nashville and the region.
Client
Client
NACC
NACC
Work
Work
Nashville Area Chamber of Commerce's Brand Management
Nashville Area Chamber of Commerce's Brand Management
Year
Year
2022
2022
Services
Services
Credits
Credits
Communications Colleagues: Andrea Albers Brogan Bunnell Stephanie Coleman Courtney Cotton Dawn Cornelius Carleigh Vaughn Nathan Wingate
Communications Colleagues: Andrea Albers Brogan Bunnell Stephanie Coleman Courtney Cotton Dawn Cornelius Carleigh Vaughn Nathan Wingate

