NACC

NACC

NACC

Nashville Area Chamber of Commerce's Brand Management

Nashville Area Chamber of Commerce's Brand Management

Rebranding + Building a Cohesive, City-Reflective System Across All Communications

As Art Director for the Nashville Area Chamber of Commerce, I led the visual direction for integrated marketing and advertising efforts that spoke to a wide range of audiences—from Chamber members and prospective businesses to government leaders, media, and the broader Middle Tennessee community. I was responsible for developing campaign concepts, shaping the organization’s visual brand, and establishing design standards that guided communications across departments and initiatives. During my five-plus years with the Chamber, I played a central role in the organization’s rebrand and had a hand in nearly every visual touchpoint, ensuring consistency, clarity, and impact across print, digital, environmental, and promotional materials. Working alongside an exceptional leadership team, I helped translate complex economic, civic, and community-driven initiatives into accessible, compelling visual narratives. Our work was recognized with an ACCE Honor of Excellence in Communications. This chapter of my early career was both formative and deeply rewarding—an opportunity to grow as a creative leader while contributing to an organization doing meaningful work for Nashville and the region.

As Art Director for the Nashville Area Chamber of Commerce, I led the visual direction for integrated marketing and advertising efforts that spoke to a wide range of audiences—from Chamber members and prospective businesses to government leaders, media, and the broader Middle Tennessee community. I was responsible for developing campaign concepts, shaping the organization’s visual brand, and establishing design standards that guided communications across departments and initiatives. During my five-plus years with the Chamber, I played a central role in the organization’s rebrand and had a hand in nearly every visual touchpoint, ensuring consistency, clarity, and impact across print, digital, environmental, and promotional materials. Working alongside an exceptional leadership team, I helped translate complex economic, civic, and community-driven initiatives into accessible, compelling visual narratives. Our work was recognized with an ACCE Honor of Excellence in Communications. This chapter of my early career was both formative and deeply rewarding—an opportunity to grow as a creative leader while contributing to an organization doing meaningful work for Nashville and the region.

Client

Client

NACC

NACC

Work

Work

Nashville Area Chamber of Commerce's Brand Management

Nashville Area Chamber of Commerce's Brand Management

Year

Year

2022

2022

Credits

Credits

Communications Colleagues: Andrea Albers Brogan Bunnell Stephanie Coleman Courtney Cotton Dawn Cornelius Carleigh Vaughn Nathan Wingate

Communications Colleagues: Andrea Albers Brogan Bunnell Stephanie Coleman Courtney Cotton Dawn Cornelius Carleigh Vaughn Nathan Wingate

A brand is a story —
Design is how you tell it

©

2026

A BRAND IS A STORY
—DESIGN IS HOW YOU TELL IT

©

2026

A brand is a story —
Design is how you tell it

©

2026