Perched above the city skyline, Dinkville Pickleball transformed Bobby Hotel’s Rooftop Lounge into a high-energy destination for play, socializing, and spectacle. As Creative Director and Graphic Designer, I developed a playful campaign that positioned the tournament as more than a sporting event—it became a culture-forward rooftop experience blending hospitality, entertainment, and community. The visual system leaned into a vintage-inspired mascot and nostalgic athletic graphics, reimagined through a premium lifestyle lens. This character-driven branding carried across promotional materials for celebrity tournaments, ongoing court rentals, and rooftop events—appearing in digital campaigns, event signage, merchandise, and on-site touchpoints throughout the hotel. The result elevated pickleball into an unexpected, design-led attraction—driving awareness, attendance, and engagement while reinforcing Bobby Hotel’s reputation for inventive, community-centered programming.